Business Development & Partnerships
This role goes beyond traditional business development – it’s about building markets, shaping narratives, and driving growth through strategic business development. You will combine sales expertise with marketing acumen and partnership-building skills to expand our reach and impact.
Your mission is to help organizations embark on the journey to becoming better workplace cultures, while also amplifying our brand presence through thought leadership, content creation, and collaborative initiatives.
Key Responsibilities
- Champion Workplace Culture Solutions: Drive adoption of Great Place To Work®’s solutions including SaaS offerings by identifying prospects, nurturing leads, and closing deals.
- Market Development: Build strategic partnerships with industry associations, key leaders, HR networks, and business communities to expand market presence.
- Content & Campaign Creation: Collaborate with the marketing department to create impactful campaigns, thought leadership content, and create digital assets that inspire engagement.
- Consultative Partnering: Understand client challenges deeply and propose tailored solutions that deliver measurable impact.
- Brand Storytelling: Deliver compelling presentations, webinars, and workshops that position GPTW as the trusted authority on workplace culture.
- Leadership Engagement: Build trusted relationships with C-level leaders, HR heads, and decision-makers to drive long-term partnerships.
- Cross-Functional Collaboration: Work closely with business development, marketing, and research team to ensure seamless delivery of client and market initiatives.
- Domain Expert: Stay ahead of workplace trends, innovations, and bring fresh perspectives to clients and campaigns.
- CRM Discipline: Document all business development activities in Zoho CRM, ensuring structured processes and accurate forecasting.
Skills, Knowledge and Expertise
What We Are Looking For
- Creative and commercially minded with the ability to turn ideas into business opportunities and build market presence.
- Relationship-oriented with confidence in engaging senior leaders, industry networks and potential partners.
- Strong communicator and storyteller with the ability to create compelling pitches, presentations and content.
- Proactive and entrepreneurial, with the drive to identify opportunities, build partnerships and grow our reach.
- Curious about people, business and workplace culture, with the ability to bring fresh ideas and perspectives.
Qualifications & Experience
- A minimum of Bachelor’s Degree in Business, Marketing, Communications, Public Relations, Management, Human Resources or a related field.
- Minimum 3-4 years of relevant experience in business development, sales, marketing, PR, communications, partnerships or consulting.
- Experience in B2B client engagement, relationship management, partnerships or consultative selling would be an advantage.
- Experience in content creation, campaigns, events, PR or brand communications would be an added advantage.
