Growth & Digital Marketing – Analyst
We are looking for a Growth & Digital Marketing – Analyst to support the growth and visibility of Great Place To Work® Sri Lanka across digital channels.
The role will combine creative content, digital marketing, internal and external branding, brand communication, and marketing analytics, helping us strengthen how we engage with organizations, workplace leaders, employees, and wider audiences.
You will work closely with internal teams to develop engaging content and campaigns, support branding initiatives, execute digital marketing activities, and use marketing insights to improve reach, engagement, and business outcomes. The role offers exposure to a wide range of marketing activities within a purpose-driven organization focused on workplace culture and employee experience.
Key Responsibilities
- Digital Content & Creative: Develop engaging visual and written content for digital platforms, campaigns, events, organizational communications, and branding initiatives while maintaining brand consistency.
- Internal & External Branding: Support initiatives that strengthen the Great Place To Work® Sri Lanka brand both internally and externally, including employer branding, culture storytelling, thought leadership, and reputation-building activities.
- Social Media & Campaigns: Support the planning, execution, and management of social media content and digital campaigns to strengthen audience engagement, brand visibility, and lead generation efforts.
- Marketing Analytics: Monitor digital marketing performance and prepare reports and insights to support improvements in campaign effectiveness, audience engagement, and business growth.
- Website & Digital Platforms: Support the maintenance and updating of website and other digital content to ensure information is accurate, relevant, and aligned with brand standards.
- Campaign & Event Marketing: Support the promotion of key organizational initiatives, events, research publications, certification programmes, consulting services, and recognition programmes through relevant digital and marketing activities.
- Brand Communications: Develop communication materials and messaging that support organizational initiatives, thought leadership, stakeholder engagement, and business objectives.
- Marketing Operations & Cross-functional Collaboration: Support email marketing, marketing databases, campaign administration, and other activities that enable effective and organized marketing execution. Work closely with internal teams to understand marketing requirements and
deliver creative, communication, and digital outputs within agreed timelines.
Skills, Knowledge and Expertise
What We Are Looking For
- Creative and digitally curious, with an interest in creating engaging content and exploring new digital marketing opportunities.
- Strong communicator with good writing, visual storytelling, and content creation skills.
- Analytical and growth-oriented, with the ability to understand marketing performance and translate data into actionable insights.
- Organized and proactive, with the ability to manage multiple priorities and meet deadlines.
- Brand-conscious, with an eye for detail and an understanding of the importance of consistent communication.
- Collaborative and adaptable, with the ability to work across different teams and support a range of marketing initiatives.
- Eager to learn new tools, technologies, and digital marketing practices.
Qualifications & Experience
- A minimum of Bachelor’s Degree or Professional Qualification in Marketing, Digital Marketing, Communications, Design, Business, or a related field.
- Relevant certifications in Digital Marketing, Google Analytics, Content Marketing, or related areas would be an added advantage.
- 0-1 year of relevant professional experience in digital marketing, marketing communications, content creation, branding, social media management, or graphic design.
- Internship experience will be considered.
- Proficiency in Canva and/or Adobe Creative Suite or equivalent design tools.
- Strong copywriting and content creation skills.
- Familiarity with social media platforms, digital marketing, and analytics tools.
- Basic proficiency in Microsoft Excel and PowerPoint.
- Experience with website content management systems (WordPress) would be an advantage.
- Ability to manage multiple projects, work independently, and contribute effectively within a team
