For leaders , achieving Great Place to Work® Certification™ is more than just a badge of honor—it’s a significant milestone that signifies a thriving, employee-approved workplace culture. If you’re looking to convince your team of the value of this Certification, here are 12 compelling reasons why it’s worth pursuing.
01. Attract Top Talent
In today’s competitive job market, maintaining a great workplace culture is a crucial selling point. Great Place to Work® Certification™, which is a validation of the organization culture by the current employees themselves, tells potential hires that your employees are engaged and satisfied, making your organization a magnet for top-tier talent.
02. Leverage Actionable Insights
Certification hinges on the results of the Great Place to Work® employee survey, the gold standard of measuring employee engagement. Once the survey is completed, you will have the opportunity to access detailed insights into your organizations cultural strengths and areas for improvement. Plus, you will also have the option to have customized guidance from our culture consultants derived from over three decades of research.
03. Earn That Shiny Badge
Each Certified organization earns a distinctive badge that can be prominently displayed across various platforms—social media, job postings, office spaces, and more. This badge not only celebrates your achievement but also continually reinforces your commitment to a great workplace culture.
04. Be In the Running for Best Workplaces™ Recognition
Being Great Place to Work® Certified™ opens the door to further accolades during the 1 year of the certification period . Your organization will be automatically considered for prestigious Best Workplaces™ lists, including those for industrial, national, Asian, and global recognition. This can significantly enhance your organization’s visibility and reputation providing a more exclusive employer branding opportunity.
05. Gain Visibility on Our Website
Certified organizations get featured on our website www.greatplacetowork.lk with a dedicated profile page during the 1 year of the certification validity period. This platform allows you to share about your organization to stand out from the rest, link and drive visitors to your social media and website providing third-party validation of your exceptional workplace.
06. Foster Employee Pride
Earning Certification can boost employee morale and pride. As employees see their workplace recognized as a great place to work, it reinforces their sense of belonging and validates their positive experiences.
07. Join a Network of Great Workplaces
Undertaking the assessment grants you entry into the For All Community, a network of organizations committed to outstanding workplace cultures. This community offers opportunities to celebrate successes and gain insights from other like-minded Organizations and meets periodically through the Great Place to Work® events locally and globally.
08. Celebrate as a Team
When your organization meets the Certification criteria, it’s time to pop the champagne! Rally your entire team to celebrate this accomplishment with creative ideas that we can provide to mark this milestone and recognize your collective effort. You can also get the opportunity to collect your certificate at the annual Great Place to Work® Conference.
09. Identify What’s Working
Your Trust Index™ survey results will highlight which programs are effective and which might need a rethink. This clarity allows you to allocate resources more effectively, ensuring that successful initiatives receive the support they deserve. If you require additional support and interventions the Great Place to Work® Consulting team is a call away.
10. Set the Right Goals
No workplace is perfect, but the Great Place To Work® Certification™ assessment provides a benchmark for your current culture. You could use these insights to set targeted goals and develop strategies for ongoing improvement.
11. Highlight Your People Practices
As part of the Best Workplaces list recognition process, organizations with 20 or more employees complete a Culture Audit©, detailing the unique people practices that set them apart. The Culture© Audit submission contributes to special category awards among Sri Lanka’s Best Workplaces List Awards. It’s a great way to tell your story and position your organization =when it comes to comprehensive work practices that build trust.
12. Build Employee Goodwill
And even if you don’t get certified, inviting employees to participate in the survey fosters goodwill by showing that their opinions are valued. When employees see that leadership is committed to enhancing workplace culture, it reinforces their sense of value and engagement. Employee feedback can be used for change and improvement of organization culture and fosters their involvement and ownership in sustaining the workplace culture.
The effort you put in to becoming a great workplace and measuring where you are on your journey, and not only enhances your ability to attract top talent over time but also provides valuable insights into your organization’s workplace culture and brings you one step closer to creating a great workplace for all.
Ready to get started? Fill out our short contact form to learn more about achieving Certification and joining the ranks of exceptional workplaces.
